This post has been sponsored by Kellytoy. The opinions in this post are 100% mine. You can read my full disclosure policy here.
In 2017, Kellytoy introduced Squishmallows to the world, and my kids’ bedrooms have never been the same.
This is the original selection of Squishmallows that the generous folks at Kellytoy sent us a few years back. Since then, the world has gone a little wild for them and there are more than 1000 different characters available!
And it’s easy to see why: they are adorable, cuddly and cozy, and double as both room decor and a pillow. Even my dogs want a piece of this action.
A perfect companion for children with sensory issues, or anyone suffering from stress or anxiety (hello!), Squishmallows are made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows.
Fast forward to 2021, and there are now TONS of varieties of Squishmallows with new releases coming at us a couple of times each year, plus a wider variety of sizes. I have all the Squishy scoop you need to know below.
What Are Squishmallows?
Squishmallows are collectible, cuddly characters and they come in variety sizes. Besides the fact that they’re adorable and super soft and squishable, the thing I love about them as a mom is the price point. I can’t believe how affordable they are, making them the perfect things for kids to collect, and a great gift idea.
My, how they’ve grown! Originally made in only 4 sizes (the 3.5″ clip on, 8″, 13″, and 16″), Squishmallows now come in a whopping 12 different sizes. The 20″ size is the one you’ve probably seen at Costco!
Sizes of Squishmallows
While this photo doesn’t include all of the 12 sizes, it will give you an idea how they compare.
- Large 16″ size (cow above)
- Medium 13″ size (yellow chick above)
- Small 8″ size (owl above)
- Clip-on 3.5″ size (fox and blue bird above)
My son is hugging another 16″ Squishmallow in the photo above, which is probably my favorite size for hugging. Granted, I’m a full grown adult. ha! But I love them, too.
If you’re the kind of person that likes to prop your arm up on a pillow while you sleep, a large Squishmallow works amazingly well.
Each Squishmallow has a name and little background info about them (they all have a story that includes something unique) on the tags.
The Squishmallow collection isn’t the only thing that has grown in four years. WHAT HAPPENED here?!
She still loves these cute little guys, and I know her friends collect them too. These are awesome as a travel buddy, a couch cuddler, and definitely someone to snuggle up with when you’re ready for bed. Not only is each character super cute, but they are insanely comfortable. They’re made of a really soft spandex and polyester stuffing, kind of like memory foam but softer.
And they’re machine washable if needed which all moms know, it’s gonna be needed at some point! Read on for detailed directions on how to safely wash them.
The little ones are perfect for clipping to a school bag or sports bag. Wouldn’t it be fun if one of the characters matched your child’s school mascot?! And at just a few bucks, this is such a fun stocking stuffer, or cute tag to add to a gift for any occasion.
Even my dog, Sam, had to get in on the Squishmallows action. He doesn’t exactly have his OWN Squishmallows, but when he finds one laying around, he doesn’t miss the opportunity to climb on board. The picture above was taken in 2017.
It’s 2021, and four years later, he’s still got a thing for these cuddly guys. Who can blame him?
I love the whole ‘Squishmallows aesthetic’ the teens and tweens love these days. They are cute and fun, but not babyish, so kids don’t outgrow them.
You can see from the pics in this post, some old and some new, that my kids have certainly not outgrown them. They both have a handful in their rooms and have for a few years now!
And I love to cuddle up with them, too. The dogs follow me wherever I go, and it’s a trip to see how they each find their cozy spot in a mass of Squishmallows!
New Squishmallows for 2021
New Squishmallows are released regularly, probably a couple of times each year, and they have gotten so creative with the holiday-themed cuties.
Each character’s name and background story is detailed on their hangtag, so you can get to know your snuggly pal.
New for Easter and spring 2021, meet these adorable Squishmallows that are perfect to put a spring in your step, and your kiddos’ room decor.
Bop and Candy are the tie dye and pink colorful bunnies above. Leah and Blake join Edie as Easter eggs who love to hide (and be found!) during egg hunts. Aimee is the cute yellow chick, and Rosie the pig and Belana the cow round out the group.
Rolling out to retailers now, the spring Squishmallows are available in four sizes—5”, 8”, 12” and 16”, depending upon the character—with a suggested retail price of $4.99, $9.99, $14.99 and $19.99, respectively.
2021 New Squishmallows
Also coming this year are more than 40 new characters! And they are SO unique and absolutely adorable.
Look for chonky new deep sea creatures, favorite foods, and tie dye friends, reminiscent of the flower power ‘60s. With the new 2021 characters in the mix, we will see more than 1000 collectible ‘mallows!
Pictured above is Jackie Purple Tulip, Bridgie Pink Tulip, Maritza Cactus, and Rocio Triceratops.
Pictured above is Malcolm Mushroom, Leticia Lemon Wedge, and Bernardo Burrito.
If you love these foodies, keep an eye out for the rest of the line up that will include everything from appetizers to a cheeseburger (and fries, of course!) to luscious desserts. Nature lovers will adore the deep sea squad complete with whales, crabs, octopuses and penguins.
A second wave of more than 20 characters will be released by summer; established squads including HugMees™, the sassy Squish-Doos™, Heroes and Flip-A-Mallows™ will also add new members. And, we can expect new styles for fall and the holidays. A larger offering of licensed Squishmallows is also expected with more collaborations to be announced throughout 2021.
I’d suggest collecting them all, but, there might not be room for you in your house anymore if you do that! But these designs are getting cuter and cuter, so who can resist?!
How To Wash Squishmallows
With all the hugging, loving, and dog cuddling happening, Squishmallows need a good bath once in a while. Fortunately they are very easy to clean.
Wash your Squishmallows right in the washing machine! Here are a few simple tips and tricks to get them fluffy and soft.
Before tossing your Squishmallows in the washing machine, tuck them into a pillow case first. You can wash them in cold water, and depending on the size, you can throw other items in there, too.
I typically wash all of our Squishmallows in one shot, so I don’t load anything else in the washer. Our collection takes up enough room!
After they are washed, you can put them in the dryer to dryer. Tumble on the lowest setting so they don’t get too hot.
Can You Wash Squishmallows?
I use the delicate setting on my dryer and that is typically enough time to completely dry them. If the larger ones are still a little damp, I’ll prop them up on a drying rack for a bit to finish air drying.
Give your little guys a good squeeze to fluff them back up to their original shape. Mine come out of the dryer looking just perfect, but let’s face it – you’ll hug them anyway, so finish the job!
You can wash them as often as needed using this method to keep them protected in the washer and dryer. We have had our original Squishmallows since they first came out in 2017, and I’ve washed them many times. They hold up great!
Here’s a bonus tip if you do see an extra thread sticking out on your Squishmallow. This is totally normal, and an easy fix. Don’t pull it, but instead carefully snip the thread close to the seam.
There are a few things you want to avoid doing when washing and cleaning your Squishmallows. Don’t microwave or iron them. That heat is no good for these cuties. Don’t blow them dry either. And finally, don’t bleach Squishmallows, which will damage their color and designs.
Where Can You Buy Squishmallows?
Squishmallows are available at a variety of retailers. Check their website for a complete list. Some of the larger retailers include Amazon, Walmart, Target, Costco, and AC Moore. Hallmark stores usually have an awesome selection, too.
I’m so excited about this giveaway! The generous folks at Kellytoy are offering one of my readers the same big box of various Squishmallows that I received, valued at approximately $50! THis is what was in my goodie box. The giveaway winner’s prize may vary:
- 12″ Purple Easter Bunny w/ Sequin Belly
- 12″ Yellow Chick – Aimee
- 16″ Spotted Pig – Rose
- 16″ Blue Cow – Belana
This giveaway is open to US residents ages 18+ and will end at 11:59pm ET on Friday May 7, 2021.